It is no secret that people often have reservations about discussing their finances. Individuals tend to avoid talking about their own financial affairs in polite conversation.
However, this culturally learned predisposition can add stress to effective financial management and planning. We hold back because we’re afraid of being judged for our financial decisions. Or we’re scared of hearing we’re not doing enough to meet our financial goals and save for our future.
If this resonates with you, finding and working with a compassionate financial professional can make a world of difference.
Compassion 101
What is compassion? According to Greater Good Magazine published by University of California at Berkeley, emotion researchers define compassion as the feeling that arises when you are confronted with another’s suffering and feel motivated to relieve that suffering.
Though the two terms are often interchangeably used, compassion differs from empathy. While empathy involves feeling the pain of others acutely, compassion involves understanding how people feel without experiencing their actual emotions.
Studies have shown that compassion and empathy even activate different areas of the brain. In a neuroscientific experiment reported in Psychology Today involving separate groups trained to practice empathy and compassion, “the compassion group ended up feeling kinder and more eager to help others than those in the empathy group.” Those in the empathy group felt emotionally drained and were less able to see past the emotions for solutions.
Why Compassion Matters
There is a common misconception that financial professionals are purely “numbers people” and only look at the cold hard facts of a financial picture. This may be true of some, but in recent years a push toward emotional awareness in financial services has grown in popularity.
A compassionate financial professional is valuable for clients in several ways:
Relationship Building
Trusting relationships with a compassionate service professional can make uncomfortable tasks bearable. Perhaps you’ve experienced this with a doctor or dentist. Finding a healthcare professional you feel comfortable with, and even look forward to seeing, can encourage you to get through those unenjoyable but important appointments for your health. Likewise, a financial professional who treats you with compassion can bring positivity to an otherwise uncomfortable or stressful process.
Getting You To Your Goals
It is impossible to give the best financial advice to someone by only looking at the numbers. To serve you well, a financial coach needs to fully understand where you are in life; your priorities, your hopes, your dreams and what keeps you up at night.
Meghaan Lurtz, senior research associate at Kitces.com and professor at University of Maryland University College remarked, “by practicing compassion, advisors can take the insights gleaned from cognitive empathy [compassion] to take action to help and support their clients productively, with confidence that the help they are providing to their clients is not clouded by the emotional burdens they may have taken from their clients.”
The Power of Listening
For some clients, meeting with a financial professional is the only time they feel able to openly discuss their finances. Sessions can take on the feeling of a counseling session alongside the financial details. Sharing your life goals, dreams and deepest fears is not something to be taken lightly. A compassionate financial coach will take time to understand and appreciate the emotions involved in your financial situation and goals to guide you in your financial planning and decision-making.
Why Choose Jordan Financial
At Jordan Financial Consulting & Coaching, we aim to holistically and compassionately empower you with financial expertise for your business and your life. Sherry Jordan, CEO and Founder, has over 20 years of experience in financial coaching and public accounting. We invite you to contact us to learn how our consulting and coaching services can help you achieve your business or personal financial goals.